The What and the How

The only way to figure out HOW something can get done is to refuse to take your eyes off WHAT needs to be done. Don’t let HOW intimidate you. The fact that HOW is so challenging is the very reason it provides you with great opportunity. If the pathway into the future were well lit, it would be crowded. If HOW wasn’t a problem, somebody else would have already figured it out.

What is impossible to do in your field, but if it could be done would fundamentally change your business?

Somebody needs to be asking that question. Why not you, why not me? After all, unsolved problems are gateways to the future. To those who have the courage to ask the question and the tenacity to hang on until they discover or create an answer belongs the future.

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